In the newspaper sphere, the media’s plan (fact, event, attitude, impact, etc.) is traditionally prepared for perception and processing through a visual channel. A media product in the electronic environment counts with the effect of multicode systems of visual provenance. Journalistic communication, which is electronically determined, respects and utilizes proven and well-established linguistic-compositional and standard typographic patterns and the methods of their printed parallel. At the same time it collaborates with multimedia components at a sociopragmatically effective intersection while using its variations. Consequently, due to the synergetic effect, the linguistic communication dominant features of electronic periodicals might be restructured. The goal of this paper is to outline the levelling-differentiation tendencies of the pillared components, predominantly through the sociolinguistic lens. The findings, statements and outcomes are contrastively discussed in the current electronic press, published in Slavic languages (Slovak, Czech, Croatian, as well as Russian, Belarusian, Serbian and others).

globalisation, glocalisation, media communication, multimedia, contrastive linguistics, sociolinguistics